Meta's special categories restrictions are devastating health businesses. We've helped clients escape restricted categories and restore their ROAS.
Health and wellness businesses are being hit with 0.97 ROAS and conversion rates dropping to 3.37%. These restrictions can literally destroy your business overnight.
Meta reps give conflicting advice about what content triggers restrictions, leaving businesses in the dark. You're told to remove content but not told what specifically is causing the problem.
Remove all health-related content or accept restricted advertising capabilities. You can't sell a back pain relief device without mentioning "back pain," "relief," or "device."
Our technology filters out problematic signals before they reach Meta, preventing category restrictions. We understand Meta's compliance requirements and ensure your data meets their standards.
No need to remove health-related content. Our system ensures Meta receives only compliant data while preserving your website's ability to convert visitors into customers.
Get back to full Meta advertising capabilities with improved ROAS and conversion rates. Our clients typically see 50-100% improvements in performance within 30 days.
From restricted category to restored performance
Unable to use custom events or target effectively
Complete access to Meta's advertising tools
Up from 3.37% conversion rate
"We were advised to remove everything from our website that could be a violation. You can imagine trying to sell a back pain relief device where you can't say the word back pain, you can't say the word relief, and you can't say the word device. Their conversions went to absolute hell."
This client was spending tens of thousands of dollars on Meta advertising when they suddenly found themselves in the restricted categories. Their ROAS dropped from a healthy 2.5+ to 0.97, and their conversion rate plummeted from 6% to 3.37%.
They tried everything: removing content, changing copy, working with Meta reps. Nothing worked. They were faced with two impossible choices: either remove all health-related content (making their product unsellable) or accept restricted advertising capabilities (making their business unprofitable).
After implementing EventRICH.AI's compliance technology, they were able to:
Get personalized strategies to unlock your full advertising potential. Our experts will analyze your situation and provide a custom solution.
Learn the proven strategies to escape Meta's restricted categories